I will write engaging landing page copy that gets opt ins

About:

For our purposes, there are four stages of the sales process.

1)      Attention

2)      Interest

3)      Desire

4)      Action

Or, the AIDA model.  Now, If you have any experience in sales, you’ll recognize this as a pretty timeless model.

This model is the whole “formula” of our strategy.

Now, what are the Four components of a converting Landing Page?

1)      The Headline

2)      Subhead(s)

3)      Body Copy (Sales Writing & Media) and,

4)      Calls to Action (or, CTAs)

And these components are what build the structure of your Lead-Capture Page:

-          The Headline: gets their attention

-          The Sub-head: builds interest

-          The Body Copy (including Media): increases desire

-          The Calls to Action: gets them to act

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