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I have had an Etsy shop myself for three years so I know how important high quality product descriptions are for your shop. The main three benefits that I have found personally are:1. It is important that you know why your customer needs your product. If you have the right product but you position it incorrectly, then they may feel like the product is not for them.
2. SEO friendly descriptions can be the difference between your potential customers finding you or finding your competitors. Product descriptions can and should help you rank organically, but there will always be competition out there that is trying to do the same thing you are. It pays to outrank competitors.
3. Potential customers are looking at your colors, your copy, and your UI to see if you are someone they can trust. If your product descriptions look like they were made by an English language learner, you will have trouble converting them to buyers.
I will focus on all three points above: 1. Convey benefits relevant to the buyer 2. SEO friendly 3. Professionally written to convey trust.
I'm ready to help you, so let's get to work!
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