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The customer is in your Amazon Store, looking for the perfect product that fits their need.
The very last step is convincing the shopper to click the “add to cart” button.
How?
With an effective product description.
Which means – the product description is one of the most important aspects of your online shop when it comes to conversion.
But…
Even though it holds incredible power, good product copy can be hard to write.
As an online retailer, clear and vivid product descriptions can make or break your business.
Some say that photos are the most important part of listings.
But, unless they’re completed with descriptions that both explain your product and persuade a customer to buy it.
A product description describes your product, what it is and why it’s worth buying.
It gives potential customers enough information about its features and benefits to draw them in and compel them to make a purchase.
It also plays a vital role in Amazon search rankings and conversions.
The trick is writing product descriptions that appeal to Amazon and your buyers;
Descriptions that stand out from the rest of the crowd, which isn’t an easy task.
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